Typography cheat sheet

Using the standard characters our keyboard types is sometimes not good enough.
Here are some better alternatives.

Quotes, ellipses, dashes •

‘single quotes’
option + shift + ]
“double quotes”
option + shift + [
ellipses…
option + ;
en–dash
option + -
em—dash
option + shift + -
non-breaking hyphen ‑

Spaces •

Copy the space between type and the word ‘space’.

Hair space
Six-per-em space
Thin space
Four-per-em space
Mathematical space
Punctuation space
Three-per-em space
En space
Ideographic　space
Em space
Narrow no-break space
No-break space
Figure space
Zero-width space
Zero-width non-joiner #8204; or &zwnj;

For more info on correct punctuation, read Butterick’s Practical Typograhpy.