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Using the standard characters our keyboard types is sometimes not good enough.
Here are some better alternatives.

Quotes, ellipses, dashes 🔗

‘single quotes’
option + shift + ]
“double quotes”
option + shift + [
option + ;
option + -
option + shift + -
non-breaking hyphen ‑

Spaces 🔗

Copy the space between type and the word ‘space’.

Hair space
Six-per-em space
Thin space
Four-per-em space
Mathematical space
Punctuation space
Three-per-em space
En space
Ideographic space
Em space
Narrow no-break space
No-break space
Figure space
Zero-width space
Zero-width non-joiner #8204; or ‌

For more info on correct punctuation, read Butterick’s Practical Typograhpy.